About The Founder

Beauty Artist. Beauty Alchemist. Beauty Coach.

Lily is not your average beauty professional — and this is not your average beauty brand.

Based in Alliston, Ontario, Lily is a certified PMU artist, beautician, and transformational beauty coach whose work sits at the intersection of precision artistry and deep inner healing. With a specialty in permanent makeup, advanced skin treatments, and her signature Beauty Alchemy coaching method, Lily has built a practice rooted in one core belief: your outer beauty is a direct reflection of your inner world — and both deserve to be tended to with intention.